As the creative director and lead UX designer on this project, I helped guide a complete website overhaul for Monico Monitoring, a trusted provider of industrial communication gateways and remote condition monitoring solutions. The company was evolving rapidly—from a focus on rugged hardware to a sophisticated offering that blended edge devices with advanced data analytics. But their existing website hadn’t kept up.

My role was to reposition Monico as a forward-thinking leader in machine intelligence by developing a modern, user-focused digital experience grounded in strategy, usability, and clarity.

My Role

I was responsible for:

• Creative Direction: Set the visual tone and oversaw overall design direction
• UX Strategy & Design: Led architecture, audience pathways, and wireframes
• Content Strategy: Collaborated on content planning and created user-focused page structures
• Visual Design: Delivered custom graphics and visual systems that explain complex solutions clearly
• CMS Transition Strategy: Created a scalable, modular approach for the team moving from Joomla to WordPress

The Challenge

Monico’s website had become a constraint—built on Joomla, pieced together over a decade, and no longer representing the company’s direction or depth.

It lacked:

• Clear positioning around their shift from hardware to real-time analytics and data platforms
• Content pathways tailored to different audiences (from C-suite to engineers)
• Mobile responsiveness and backend flexibility
• Lead gen tools to track marketing effectiveness or conversions

The site wasn’t just outdated—it was holding them back from scaling and being seen as a high-tech innovator in industrial monitoring.